SamRayburn.com reached another milestone with over 663,000 page views served up in the first half of 2013. From January through June of 2013 SamRayburn.com received 113,934 visits and 68,501 unique visitors, up 60 from 2012.
The most popular section of the site remains "lodging" with a 50% increase in traffic from 2012. The "real estate" section is a close second with a 39% increase over 2012. The top 10 user originations in order of traffic are Houston, Beaumont, Lufkin, Dallas, San Antonio, Austin, Baytown, Lumberton, Conroe and Nacogdoches.
Much of the growth can be attributed to a 135% increase in mobile traffic to SamRayburn.com from 2012 to 2013. Currently 37% of the visitors to SamRayburn.com are accessing from a smartphone or tablet. "With the recent site redesign we can better serve visitors accessing the site via mobile devices," says Cassidy Lackey, Founder of SamRayburn.com. "The new site detects the screen size and serves up the site perfectly formatted for every device."
The site also experienced 260% increase in "direct" traffic from 2012 to 2013. This is a significant achievement as it demonstrates that a large percentage of visitors are typing "SamRayburn.com" in their browsers versus searching via a search engine. "Clearly residents, weekenders and visitors are skipping the search engine and coming directly to SamRayburn.com for their lake area news, events, weather, real estate and vacation rentals," says Lackey.
There are significant new features and improvements planned for SamRayburn.com during the remainder of 2013 and into 2014. "We've really just scratched the surface of what can be done with a good local site such as SamRayburn.com, " says Lackey. "We have some great ideas to make the site much more socially interactive while leveraging user-generated content."
SamRayburn.com offers lake area businesses an incredible opportunity to reach local residents, weekenders and visitors starting at just $25/mo. No other media can reach visitors and weekenders at the critical moment they plan their trip to the lake. Advertising information can be found at SamRayburn.com/advertising.